Brand Quarterly, 2016 "Brand Architecture"
Brand Quarterly, 2015 "The Changing Playing Field of Ingredient Branding"
Journal of Brand Strategy "Widows Live: The long, unhappy life of a misunderstood brand"
Visions Product Mgmt "Jumpstart Your Product Development"
Brandweek “Ingredient Branding – Check That Recipe”
Brandweek “Marketing Strategy and Color”
The U.K. Marketer “How Elastic is Your Brand?”
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