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Accomplished in all aspects of marketing communications including content creation, strategy, demand generation, messaging, brand, and campaign management. Inspirational team builder, leader, and utility player. Recognized authority on brand development.

Marketing Leadership

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Joe Tradii is the founder and principal consultant at JAT Consults, providing marketing and communications for nonprofits and organizations from start-ups to the Fortune 50. 


Prior to his current role, he was the communications lead for Eastside Pathways, a nonprofit dedicated to improving outcomes for all children through the Collective Impact model. 


Previously, Joe was Director of Marketing at Frontier Communications. There he led a team responsible for defining and addressing market needs through brand building, demand generation and omni-channel marketing. Joe also spent several years at Microsoft as Senior Brand Manager. There he created and managed various marketing initiatives across the company related to the enterprise market.

Joe is an internationally recognized authority on marketing. His insights have been featured in leading industry journals including Brand Quarterly, Brandweek, The U.K. Marketer, Visions Journal of Product Management, and the International Journal of Branding. 

During his tenure with some of the world’s most-recognized advertising agencies, his award-winning campaigns garnered Belding, ANDY, Clio, Creative Arts Annual, and ProComm honors. His campaign for Ocean Pacific Sportswear is part of the Library of Congress' permanent collection of popular culture.

Joe received his MBA from the University of California at Irvine, and is a frequent contributor on the topics of marketing and branding.

He has taught marketing and communications at Central Washington University, Seattle University's Albers School of Business, and Southern New Hampshire University and previously volunteered on the King County Children and Youth Advisory Board.



Corporate Experience

  • Product Marketing

  • Brand Building

  • Cross-Group Collaboration

  • Storytelling Expertise

  • Lead Generation

  • Positioning & Messaging

  • Digital and Traditional Marketing

  • Executive Presence

  • Sales Enablement

  • Ambiguity Embracer


With his diverse experience, Joe provides extensive knowledge in all aspects of marketing, as well as a detailed understanding of traditional and digital media, proven storytelling ability, and strong executive presence. Some of the strongest capabilities Joe can provide include the following:

Product and Marketing Strategy. Positive results begin with the right strategy. Understanding the best course of action in managing all the elements of marketing success, assessing the competitive landscape, market and technology trends, and more are all key success factors in creating a winning strategy to build upon.

Positioning and Segmentation. After the right strategy comes the right positioning. Determining the most advantageous position to own in the mind of your targeted segments allows you to focus your resources for success. 


Brand Building and Messaging. Building and maintaining a strong brand doesn't happen by accident. Tap into recognized experience building brand frameworks, personalities, and messaging platforms ranging from startups to powerhouse brands like Microsoft and Verizon.

Campaign Management. How are you marketing campaigns performing? Do you have the right KPIs? What are you learning and what is your plan for quickly adjusting to changing conditions?

Strategic Partnership Building.  Building a comprehensive partner ecosystem and managing those relationships can provide the leverage and scope needed for success. Joe has created and managed partnerships for companies with such leaders as Fujitsu, Motorola, Nokia, Hutchison Whampoa, and others.

Areas of Expertise

425-417-5408 or send a message:

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