Naming - Your Strategic Weapon (Pt. 2)
In my last post, we touched on the advantages of a well-chosen name. Now comes the fun part where we look at how one might approach creating a new brand name. As With All Things Good And Right In Marketing, It Begins With Strategy Do you have a deep understanding of the value proposition and positioning for that which should be named? A good name should reinforce these strategies. Without a crystal-clear understanding of what the benefits are, or what the main point of differ