February 3, 2018

It’s been said, “Positioning is the art of sacrifice.” Meaning you can’t effectively be all things to all people all the time. For successful brand longevity and loyalty, it pays to pick a solid position – which is defensible – and own it. By definition, that means sac...

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I Took a Year Away from the Corporate World to Teach. Here’s What I learned.

July 19, 2019

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