January 6, 2018

A danger all marketers face, whether you work for an agency or on the client side, is falling victim to the echo chamber effect. The temptation is there to hear only what we’re saying about ourselves, to the exclusion of what the customers need to hear about how we can...

December 2, 2017

Or so the old quip goes. And it’s true. Without the right market research, you can’t position, segment, develop products, or efficiently go to market. Done poorly, research can be a waste of time and money. Done well, research can provide the foundation for achieving m...

November 4, 2017

The recent Dove debacle – the literal definition of “whitewashing” – is just one in a seemingly endless and accelerating series of brand-damaging misfires by marketers who believe they are too clever by half.

Oh Dove, did we not learn from the ill-fated objectifying by...

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I Took a Year Away from the Corporate World to Teach. Here’s What I learned.

July 19, 2019

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September 12, 2019

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