November 4, 2017

The recent Dove debacle – the literal definition of “whitewashing” – is just one in a seemingly endless and accelerating series of brand-damaging misfires by marketers who believe they are too clever by half.

Oh Dove, did we not learn from the ill-fated objectifying by...

August 5, 2017

Shakespeare was wrong.

With apologies to The Bard, there is a lot in a name. A rose by any other name may smell as sweet – provided you could convince someone to inhale. I think that might be a harder sell if the name were, say, “Skunkweed”.

David Placek, President and F...

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